Selecting an appropriate building or space for the message is crucial, highlights Michael Hassett, md at projection specialist, Technical Direction Company: вЂњJust because a structure or space is projectable it doesnвЂ™t mean you can tell just any story. Leaving space between the stage and projection surface prevents stage wash reflecting back on to the surface, washing it out, whilst helping sightlines. Narrative and illusion also need to work together which is missed in shows that are just illusion gag after illusion gag.вЂќ Mark Calvert, md at technical solutions company RES, explains: вЂњIt helps sell the experience. вЂњDone well, itвЂ™s probably the only technique that can give everyone a true wow factor, even the longest serving AV professionals,вЂќ says product manager for Epson Europe, Daniel Rose.ДЈD visuals draw the viewer in, but the surface being projected onto can make or break a show. A mapped landmark building might reflect an eventвЂ™s theme, producing an impressive backdrop that creates an impact due to its size. Whereas most everyday projected images are flat and small scale, mapping is striking in its originality and innovation. Putting an LED screen on a heritage building is not desirable in most cases, but mapping is non destructive so when you turn it off it disappears.вЂќ AV supplier Creative TechnologyвЂ™s Graham Miller believes mapping вЂњbrings things to life rather than staying in the confines of a square set or slab of LED вЂ“ the screenвЂ™s already there so you donвЂ™t have to build anything bespoke.вЂќДЇor Ross Ashton, projection artist and designer from The Projection Studio, the benefits are two-fold: вЂњYou can take an everyday object or building the viewer knows, change it and represent it to them in a new way.

Millumin projection mapping